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Research papers

A multi-method study on a special type of tourism

The present paper deals with the main problems, experiences and results of a complex of surveys carried through at the Institute for Transport, Tourism and Regional Science at The School of Business Administration in Copenhagen, in cooperation with...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ejler Alkjaer
June 15, 1967
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Citation

Alkjaer, E. (1967a, June 15). A multi-method study on a special type of tourism. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-multi-method-study-on-a-special-type-of-tourism


Research papers

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism
Author: Günter Lott
June 15, 1967
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Citation

Lott, G. (1967a, June 15). The German tourism . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-german-tourism-


Research papers

Some experiments in survey and studies on tourism

The following report deals only with survey on French tourists who spend their holidays in France. The I.N.S.E.E. had already included questions on holiday spending in the survey mentioned above, which was effected a posteriori. It aimed to determine...

Catalogue: Seminar 1967: Travel and Tourism
Author: Jacques Antoine
June 15, 1967
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Citation

Antoine, J. (1967a, June 15). Some experiments in survey and studies on tourism. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-experiments-in-survey-and-studies-on-tourism


Research papers

Measuring the promotional effectiveness of national tourist organisations

Measuring the effectiveness of the Irish Tourist Board's promotional activities is a continuing process, because of the need to: 1. Justify enough financial support for the organisation's work, and 2: Maintain improvement of effectiveness. Ireland's...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Robert Irvine, Ronald E. Walpole
June 15, 1967
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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations


Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967
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Citation

Sittenfeld, H. (1967a, June 15). Reflections on the possibilities of image research in the area of tourism . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reflections-on-the-possibilities-of-image-research-in-the-area-of-tourism-


Research papers

The Club Méditerranée

The basis of this paper is a research study carried out on behalf of the Club Mediterranee by CPV Promos and our appreciation must be extended to the Club for their agreement to publish all the information given here.

Catalogue: Seminar 1967: Travel and Tourism
Author: C. N. Cole
June 15, 1967
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Citation

Cole, C. N. (1967a, June 15). The Club Méditerranée. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-club-m-diterran-e


Research papers

Wanted!

Here you see that in about 20 years from now, Africa's and Latin America's population will grow by about 70%, Asia by somewhat over 40%, North America by a good 30% and Europe by less than 20%. What do these growth rates mean for the airline...

Catalogue: Seminar 1967: Travel and Tourism
Author: J. F. A. de Soet
Company: Air France-KLM Group
June 15, 1967
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Citation

de Soet, J. F. (1967a, June 15). Wanted!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/wanted-


Research papers

The tour operator's point of view

The past decade has seen an enormous growth in the number of persons from the United Kingdom taking an annual holiday outside the country. Within an overall growth of the market, the most prominent feature has been the increase in the number of...

Catalogue: Seminar 1967: Travel and Tourism
Author: Peter B. Mooney
June 15, 1967
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Citation

Mooney, P. B. (1967a, June 15). The tour operator's point of view . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-tour-operator-s-point-of-view-


Research papers

Summary

The Seminar on Market Research and Tourism is coming to an end. Let me briefly summarise its achievements. The thing that has impressed me most at this seminar was the difference between the almost unlimited optimism of the air transport companies...

Catalogue: Seminar 1967: Travel and Tourism
Author: Werner Wyss
June 15, 1967
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Citation

Wyss, W. (1967a, June 15). Summary. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary